Validate your market opportunity

A successful product solves an end-users problem. It should be a problem common enough to justify your product's existence and growth and you need to validate that it addresses these three important criteria, Desirability, Viability and Feasibility.

Topics

Desirable

Opportunity

Does your product / service solve a customer need?

3 questions20 videos

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Feasible

Business Model

Do you know how your product / service will make money?

5 questions12 videos

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Viable

Sell & Support

Do you have the ability to sell at scale?

8 questions12 videos

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Validate your path to commercial success

Review all 8 commercialisation Topics to help give you reassurance that you have not missed anything that could come back to bite you later. It is important to do this early in your development process.