What existential threats could disrupt your opportunity (new tech, shifting market sentiment, upcoming regulatory changes, political legislation, global political dynamics, etc.)?
Are you able to dynamically pivot your product offer to address ever-changing market dynamics?
What do you think the ‘shelf’ life of your product/offer is?
Will emerging social and cultural trends (ethical consumerism, urbanisation, etc.) impact your product/offer’s viability?
Will the current and emerging geopolitical landscape (trade agreements, international relationships etc.) add additional costs or compliance for you?