Sell & Support
Do you have the ability to sell at scale?
Where are you on the market life cycle curve?
Who are your direct and indirect competitors?
What are your sales channels and associated costs?
What will the distribution/logistics costs be?
Will you need to educate users? Will that have direct and indirect cost implications?
Have you budgeted for marketing and brand building costs?
What budget have you set aside to fund your market launch?
Do you understand global market trends in your sector?
Know what's working and what's not
Sam Gribben, Melodics & Serato